SENSORY ECONOMICS AND CUSTOMER LOYALTY: THE ROLE OF ATMOSPHERIC CUES AND VALUE-BASED PRICING IN PREMIUM COFFEE CHAINS (HARAPAN INDAH EMPIRICAL STUDY). Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi, [S. l.], v. 20, n. 4, p. 31–40, 2025. DOI: 10.2324/hffjp950. Disponível em: https://ejournal.cahayailmubangsa.institute/index.php/musytari/article/view/3099. Acesso em: 4 jul. 2025.