THE IMPACT OF CUSTOMER BEHAVIOR AND CUSTOMER EXPERIENCE ON PURCHASE DECISION OF MAXIM SERVICE IN BANDAR LAMPUNG. Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi, [S. l.], v. 21, n. 3, p. 21–30, 2025. DOI: 10.2324/y84eym89. Disponível em: https://ejournal.cahayailmubangsa.institute/index.php/musytari/article/view/3880. Acesso em: 18 aug. 2025.