Pengaruh Brand Association, Perceived Quality, Dan Word of Mouth Terhadap Purchase Intention (Studi Kasus Pada Lila Catering Kediri). Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi, [S. l.], v. 23, n. 6, p. 151–160, 2025. DOI: 10.2324/b8p2cv39. Disponível em: https://ejournal.cahayailmubangsa.institute/index.php/musytari/article/view/5762. Acesso em: 2 aug. 2025.