PENGARUH BIG DATA ANALYTICS MENGGUNAKAN ALGORITMA C4.5, STRATEGIC DECISION, DAN MARKETING PERFORMANCE SERTA DAMPAKNYA TERHADAP INTENTION TO USE PADA UMKM DI DKI JAKARTA. Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi, [S. l.], v. 23, n. 11, p. 21–30, 2025. DOI: 10.2324/eygnzv61. Disponível em: https://ejournal.cahayailmubangsa.institute/index.php/musytari/article/view/6022. Acesso em: 13 aug. 2025.