ANALISIS PENGARUH GOING-RATE PRICING, CONSUMER BEHAVIOR, EXPERIENTIAL MARKETING TERHADAP KEPUTUSAN PEMBELIAN KOPI KELILING “KOPI KELANA” DI KOTA SURABAYA. Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi, [S. l.], v. 18, n. 4, p. 1–10, 2025. DOI: 10.2324/11xb8460. Disponível em: https://ejournal.cahayailmubangsa.institute/index.php/musytari/article/view/1266. Acesso em: 4 jul. 2025.