CUSTOMER SEGMENTATION OF SMARTPHONE USERS USING K-MEANS CLUSTERING: STRATEGIES FOR TARGETED DIGITAL MARKETING CAMPAIGN. Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi, [S. l.], v. 18, n. 5, p. 131–140, 2025. DOI: 10.2324/g6y5zx64. Disponível em: https://ejournal.cahayailmubangsa.institute/index.php/musytari/article/view/1378. Acesso em: 5 jul. 2025.