“SENSORY ECONOMICS AND CUSTOMER LOYALTY: THE ROLE OF ATMOSPHERIC CUES AND VALUE-BASED PRICING IN PREMIUM COFFEE CHAINS (HARAPAN INDAH EMPIRICAL STUDY)” (2025) Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi, 20(4), pp. 31–40. doi:10.2324/hffjp950.