[1]
“FROM SCREEN TO SHOPPING CART: EFFECTS OF MERE-EXPOSURE, GENDERED MARKETING, AND ENGAGEMENT ON GRETA GERWIG’S 2023 BARBIE FILM PRODUCT INTENTION IN INDONESIA”, musytari, vol. 24, no. 9, pp. 41–50, Aug. 2025, doi: 10.2324/vz3np849.