STUDY LITERATURE REVIEW APPLICATION OF MARKET BASKET ANALYSIS ON UCI ONLINE RETAIL DATASET FOR BUSINESS INSIGHTS. Kohesi: Jurnal Sains dan Teknologi, [S. l.], v. 10, n. 1, p. 21–30, 2025. DOI: 10.2238/gb3zwh60. Disponível em: https://ejournal.cahayailmubangsa.institute/index.php/kohesi/article/view/5900. Acesso em: 5 aug. 2025.