PERAN DESTINATION IMAGE DALAM MEMEDIASI PENGARUH E-WOM TERHADAP REVISIT INTENTION (STUDY PADA DESTINASI WISATA PULAU DODOLA KABUPATEN PULAU MOROTAI)
Article Sidebar
Main Article Content
Abstract
This study examines the mediating role of destination image in the relationship between electronic word of mouth (e-WOM) and revisit intention among tourists visiting Dodola Island, Morotai Island Regency. Employing a quantitative approach with Structural Equation Modeling-Partial Least Square analysis of 236 domestic tourist respondents, the research confirms significant positive effects of e-WOM on revisit intention (β=0.131; p<0.05) and destination image (β=0.467; p<0.001). Destination image demonstrates dominant influence on revisit intention (β=0.732; p<0.001) and functions as partial mediator with significant indirect coefficient (β=0.342; p<0.001). Findings indicate dual mechanism of e-WOM influence on repeat visitation intention through direct and indirect pathways via destination image formation. Managerial implications encompass the importance of optimizing digital communication strategies and enhancing accessibility infrastructure for sustainable tourism development.
Downloads
Article Details
Section
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
How to Cite
References
Abidah, N. N., Fitri, A., & Triyono, D. (2024). Pengaruh Electronic Word of Mouth Terhadap Minat dan Keputusan Masyarakat Untuk Travelling (Studi Pada Wisatawan yang Berkunjung ke Daerah Istimewa Yogyakarta). Great: Jurnal Manajemen Dan Bisnis Islam, 1(2), 177–190. https://doi.org/https://doi.org/10.62108/great.v1i1.737
Absharina, D., & Karmilasari, K. (2022). Pengaruh E-Wom Dan Citra Destinasi Terhadap Niat Kunjungan Kembali di Instagram. Jurnal Ilmiah Pariwisata, 27(1), 1. http://jurnalpariwisata.stptrisakti.ac.id/index.php/JIP/article/view/1468
Amin, N. F., Garancang, S., & Abunawas, K. (2023). Konsep Umum Populasi Dan Sampel Dalam Penelitian. Jurnal Kajian Islam Kontemporer, 14(1), 15–31.
Andiaresmi, P., & Pramono, R. (2023). Pengaruh Sosial Media Marketing Dan Destination Image Terhadap Minat Berkunjung Ke Kebun Raya Bogor. Metta : Jurnal Ilmu Multidisiplin, 3(4), 373–381. https://doi.org/10.37329/metta.v3i4.2817
Anugrah, T. P., Syafwandi, & Yulasmi. (2024). Pengaruh Citra Destinasi Dan E-Wom Terhadap Minat Kunjungan Kembali Wisatawan Pada Objek Wisata Goa Kelelawar Padayo Melalui Pengalaman Wisata Berkesan. Jurnal Kajian Ilmiah Multidisipliner, 8(9), 191–241.
Bahy, Y. F. (2022). Pengaruh Destination image Dan Paparan Media Sosial Pada Niat Berkunjung Di Kampung Yoboi–Jayapura, Papua. Doctoral Dissertation, Universitas Atma Jaya Yogyakarta.
Dewi, N. K. A., & Sukaatmadja, I. P. G. (2022). PERAN BRAND IMAGE MEMEDIASI PENGARUH e-WOM TERHADAP REVISIT INTENTION di ERA NEW NORMAL. E-Jurnal Manajemen Universitas Udayana, 11(4), 702. https://doi.org/10.24843/ejmunud.2022.v11.i04.p04
Fakaye, & Crompton, J. (1991). Image Differences between Prospective, First-Time, and Repeat Visitors to the Lower Rio Grande Valley. Journal of Travel Research, 2.
Fatimah, S. (2019). Analisis Pengaruh Citra Destinasi Dan Lokasi Terhadap Minat Berkunjung Kembali. Majalah Ilmiah Bahari Jogja, 17(2), 28–41. https://doi.org/10.33489/mibj.v17i2.207
Fyka, S., Yunus, L., Limi, M., Hamzah, A., & Darwan, D. (2018). Analisis Dampak Pengembangan Wisata Pulau Bokori Terhadap Kondisi Sosial Ekonomi Masyarakat Bajo (Studi Kasus di Desa Mekar Kecamatan Soropia). Habitat, 29(3), 106–112. https://doi.org/10.21776/ub.habitat.2018.029.3.13
Ghozali, I. (2016). Aplikasi Analisis Multivariete Dengan Program IBM SPSS 23. Edisi 8. In Semarang: Badan Penerbit Universitas Diponegoro.
Handayani, S., Kadi, D. C. A., & Fauzi, R. U. A. (2022). Pengaruh City Branding “Madiun Kota Pendekar” Dan E-wom Terhadap Minat Berkunjung Ulang Melalui Image Destination Sebagai Mediasi. Economic and Business Studies, 2(3), 49–74.
Handoyo, L. T., & Suryatunnisak. (2024). Analysis of the Influence of Work Discipline and Career Development on Employee Performance Mediated With Motivation (Study on Employees in the Office Section of Pt. Perkebunan Nusantara V Pekanbaru). Management Studies and Business Journal (PRODUCTIVITY), 1(1), 51–74. https://journal.ppipbr.com/index.php/productivity/index
Harahap, M. S., & Dwita, V. (2020). Effect of EWOM on Revisit Intention: Attitude and Destination Image as Mediation Variables (Study in Pasaman Regency Tourism Destinations). Advances in Economics, Business and Management Research, 152, 599–609. https://doi.org/10.2991/aebmr.k.201126.067
Lestari, S., Yulita, I. K., & Prabowo, T. H. E. (2022). Pengaruh Citra Destinasi, Fasilitas Wisata terhadap Minat Berkunjung Ulang (Studi kasus Wisatawan Pantai Klayar Pacitan). EXERO : Journal of Research in Business and Economics, 5(1), 1–35. https://doi.org/10.24071/exero.v5i1.5037
Liu, X., Li, J. J., & Yang, Y. (2015). Travel arrangement as a moderator in image–satisfaction–behavior relations: An investigation of Chinese outbound travelers. Journal of Vacation Marketing, 21(3), 225–236. https://doi.org/10.1177/1356766714567797
Meutia, R., & Rizal, S. (2022). Pengaruh Pengembangan Wisata Bahari terhadap Pendapatan Masyarakat di Pulau Dua Bakongan Timur Kabupaten Aceh Selatan. Jurnal Ilmiah Basis Ekonomi Dan Bisnis, 1(2), 59–78. https://doi.org/10.22373/jibes.v1i2.1682
Muawanah, U., Triyanti, R., & Soejarwo, P. A. (2020). Dampak Ekonomi Wisata Bahari Di Kabupaten Alor. Jurnal Sosial Ekonomi Kelautan Dan Perikanan, 15(1), 33–46. https://doi.org/10.15578/jsekp.v15i1.8841
Mudiono, D. R. P., Hernawati, S., & Bukhor, S. (2018). Dampak Kualitas Sistem, Pengguna Sistem dan Organisasi dalam Pemanfaatan Kinerja Sistem Informasi Manajemen Rumah Sakit di RSU Dr. H. Koesnadi Bondowoso. Multidisciplinary Journal, 1, 25–29.
Permadi, L. A., Ula, L. V., & Sakti, D. P. B. (2020). PENGARUH e-WOM DAN CITRA DESTINASI TERHADAP NIAT BERKUNJUNG KEMBALI KE PANTAI SENGGIGI DI TENGAH WABAH COVID-19. Jmm Unram - Master of Management Journal, 9(2), 212–219. https://doi.org/10.29303/jmm.v9i2.550
Peter, P., & Olson, J. (2010). Consumer Behavior & Marketing Strategy Mc Graw (9th ed.).
Purnama, N., & Marlena, N. (2022). Pengaruh E-Wom Dan Harga Terhadap Niat Berkunjung Kembali Pada Gunung Semeru. Jurnal Pendidikan Tata Niaga (JPTN), 10(1), 1626–1634. https://doi.org/10.26740/jptn.v10n1.p1626-1634
Putra, S. P. A. M. (2018). Pengaruh E-Wom Terhadap Citra Destinasi, Kepuasan Dan Loyalitas (Studi Pada Kunjungan Wisatawan Di DIY). Modus, 29(2), 201–218.
Ratna, R. A. K., Abidin, Y., & Kurniawan, D. T. (2023). Keberterimaan Media Multimodalitas Berbasis Website Dalam Perspektif Guru: Tinjauan the Utaut Model. Jurnal Review Pendidikan Dasar : Jurnal Kajian Pendidikan Dan Hasil Penelitian, 9(2), 104–116. https://doi.org/10.26740/jrpd.v9n2.p104-116
Razak, F., Suzana, B. O. L., & Kapantow, G. H. M. (2017). Strategi Pengembangan Wisata Bahari Pantai Malalayang, Kota Manado, Sulawesi Utara. Agri-Sosioekonomi, 277–284.
Sari, P. R. J., & Kale, G. V. (2024). Pengaruh Event, Citra Wisata, Dan E-Wom Terhadap Minat Berkunjung Kembali Pada Destinasi Wisata Pantai Pandawa. Jurnal Bisnis Hospitaliti, 13(2), 46–57. https://doi.org/10.52352/jbh.v13i2.1644
Shantika, B., & Mahagangga, I. G. A. O. (2018). Dampak Perkembangan Pariwisata Terhadap Kondisi Sosial Ekonomi Masyarakat Di Pulau Nusa Lembongan. Jurnal Destinasi Pariwisata, 6(1), 177–183. https://doi.org/10.24843/jdepar.2018.v06.i01.p27
Suandari, N. P. K., Yasa, N. N. K., & Sukaatmadja, I. P. G. (2023). Peran Citra Destinasi Berkearifan Lokal Memediasi Atribut Destinasi dan Kualitas Layanan Terhadap Niat Berkunjung Kembali. Ekuitas: Jurnal Pendidikan Ekonomi, 11(2), 236–248. https://doi.org/10.23887/ekuitas.v11i2.67810
Widodo, C. O., Widana, I. B. G. A., & Aridayanti, D. A. N. (2024). The influence of e-wom on instagram, destination image and domestic tourist satisfaction on the intention to revisit Jakarta aquarium and safari. Journal Of Tourism And Economics, 6(1), 27–40. https://doi.org/10.36594/jtec/e6v6n1a3
Yamin, S., & Kurniawan, H. (2011). Generasi Baru Mengolah Data Peneltian dengan Partial Least Square Path Modeling. In Depok: Salemba Infotek.
Zeithaml, Valerie, A., Leonard, L., Berry, & Parasuraman. (1990). Delivery Quality Servise: Balancing Customer Perception and Expectation. In New York : The Free Pers New