Pengaruh Fasilitas Terhadap Kepuasan Konsumen di Parahyangan Golf
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Abstract
This study aims to identify the impact of facilities on customer satisfaction levels at Parahyangan Golf. The approach used is descriptive quantitative analysis, with data collection through questionnaires distributed to 352 participants who have used the facilities at Parahyangan Golf. The data obtained were then analyzed and tested for validity, reliability, and regression analysis using SPSS software. The results of the validity and reliability tests showed that all instruments used were valid and reliable. The analysis revealed that facilities had a positive and significant impact on customer satisfaction, with a regression coefficient value of 0.96 and a significance level of 0.000.
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