THE INFLUENCE OF DIGITAL MARKETING AND DIGITAL PAYMENT SYSTEM ON CUSTOMER SATISFACTION AT NUR FABRIC STORE
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The purpose of this study is to determine and test the implementation of digital marketing and digital payment systems on customer satisfaction at the Nur Fabric Store. The problem in this study is the lack of implementation of a digital-based marketing system and the lack of implementation of a digital-based payment system. The population in this study were consumers who had made purchases at the Nur Fabric Store and the sample of this study amounted to 130 respondents taken as a purposive sampling sample. The distribution was carried out using Google Form. This study uses a quantitative approach with descriptive statistical analysis techniques and multiple linear regression analysis. The results of the study show that the Digital Marketing variable has a positive and significant effect on customer satisfaction. The Digital Payment variable has a positive and significant effect on customer satisfaction. And the Digital Marketing and Digital Payment variables have a positive and significant effect on Purchase satisfaction
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