TRANSFORMASI DIGITAL DALAM MANAJEMEN BISNIS: TANTANGAN DAN PELUANG DI ERA INDUSTRI 5.0
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This article discusses the concept of digital transformation in business management in the context of the Industrial Revolution 5.0. The rapid development of technology has reshaped how organizations manage operations, deliver services, and create value. The main objective of this review is to examine the challenges and opportunities of digital transformation from a conceptual and managerial perspective. The method used in this article is literature review based on recent scholarly articles, journals, and reports related to business management and digitalization. The findings suggest that while digital transformation provides significant opportunities such as innovation, efficiency, and customer engagement, it also presents major challenges such as organizational resistance, lack of digital competence, and infrastructure gaps. The article offers insights for business practitioners and academics to prepare better strategies in facing the digital shift in Industry 5.0.
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