THE INFLUENCE OF COLOR SELECTION ON CONSUMER PURCHASING DECISIONS: MARKETING STRATEGY OF COLOR. Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi, [S. l.], v. 20, n. 3, p. 61–70, 2025. DOI: 10.2324/tk8b4k61. Disponível em: https://ejournal.cahayailmubangsa.institute/index.php/musytari/article/view/3037. Acesso em: 4 jul. 2025.