POTENSI DAN DAYA SAING EKSPOR RUMPUT LAUT INDONESIA KE KOREA SELATAN SERTA IMPLEMENTASI PERJANJIAN INDONESIA KOREA PARTNERSHIP AGREEMENT (IK-CEPA)
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Penelitian ini menganalisis daya saing ekspor rumput laut Indonesia ke Korea Selatan dan merumuskan strategi peningkatannya melalui optimalisasi Perjanjian IK-CEPA. Dengan metode RCA, ECI, dan analisis SWOT, ditemukan bahwa Indonesia memiliki keunggulan komparatif tinggi (RCA 21,03), namun masih perlu peningkatan pada nilai tambah produk (ECI 0,955). Meskipun IK-CEPA menawarkan tarif 0%, pemanfaatannya belum optimal. Strategi yang disarankan mencakup peningkatan mutu dan efisiensi produksi, pemanfaatan e-SKA untuk COO, sosialisasi kebijakan kepada UMKM, serta kerja sama lintas sektor untuk mendorong ekspor berkelanjutan.
This study analyzes the competitiveness of Indonesian seaweed exports to South Korea and formulates strategies to improve it through optimizing the IK-CEPA Agreement. Using the RCA, ECI, and SWOT analysis methods, it was found that Indonesia has a high comparative advantage (RCA 21.03), but still needs to increase the added value of the product (ECI 0.955). Although IK-CEPA offers a 0% tariff, its utilization has not been optimal. The recommended strategies include improving the quality and efficiency of production, utilizing e-SKA for COO, socializing policies to MSMEs, and cross-sector cooperation to encourage sustainable exports.
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