ANALISIS PERAN PODCAST MEDIA DALAM MEMPERKUAT ISU ISU PEMBERITAAN SURATKABAR SUARA NUSANTARA

Abstract

The purpose of this research is to see how the Lensa Suara Nusantara podcast functions as part of media convergence to support issues reported in the Suara Nusantara print newspaper. Podcasts have become a useful alternative media in the digital age to deliver information in-depth and reach a larger audience. This research conducted in-depth interviews with media and podcast content managers. The data collection method used was a descriptive qualitative approach. The study shows that the LensaSN podcast does not simply reproduce printed news, but rather becomes an independent platform that offers analysis, interviews and discussions that enrich the audience's understanding of important issues such as corruption and public policy. In addition to expanding audience reach, the podcast also enhances interactivity and public engagement through comment sections and audience responses. Thus, the LensaSN podcast has a significant contribution in strengthening the role of print media in the digital era and in shaping public opinion in a more participatory manner.