SOSIALISASI PENGEMBANGAN IDE USAHA YANG DIMINATI PASAR

Abstract

This Community Service Program (PKM) was held on June 05, 2025, in Kertanegara Village, targeting housewives as the main participants. The aim of the activity was to provide education on how to explore and develop business ideas that are marketable, as well as to raise awareness and entrepreneurial skills among rural women. The method of implementation included interactive socialization, group discussions, and direct Q&A sessions at the activity site. The results showed an increase in participants’ understanding of suitable home-based businesses that align with local potential and current market trends, growing motivation to start or expand independent businesses, and high enthusiasm in exploring new ideas. The program also revealed the need for follow-up assistance, particularly in marketing and business management. Overall, this PKM initiative successfully encouraged community economic empowerment based on local potential and market demand.

Keywords: Community service, business ideas, housewives, local potential, entrepreneurship