Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi

Vol. 17 No. 4 (2025): Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi
Articles

ANALISIS KAP (KNOWLEDGE, ATTITUDE, AND PRACTICE) TERHADAP KONSUMSI MAKANAN HALAL: STUDI KASUS PADA TAKMIR MASJID DI INDONESIA

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  • Muhammad Yusuf,
  • Cupian Cupian
Muhammad Yusuf
Universitas Padjadjaran
Cupian Cupian
Universitas Padjadjaran

Published 2025-05-20

Keywords

  • Pengetahuan,
  • Sikap,
  • Praktik,
  • Makanan Halal,
  • Takmir Masjid
Copyright Notice

How to Cite

ANALISIS KAP (KNOWLEDGE, ATTITUDE, AND PRACTICE) TERHADAP KONSUMSI MAKANAN HALAL: STUDI KASUS PADA TAKMIR MASJID DI INDONESIA. (2025). Musytari : Jurnal Manajemen, Akuntansi, Dan Ekonomi, 17(4), 31-40. https://doi.org/10.2324/057dnx57

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh pengetahuan, sikap, dan praktik takmir masjid terhadap konsumsi makanan halal di Indonesia. Menggunakan pendekatan kuantitatif dengan metode Structural Equation Modeling–Partial Least Squares (SEM-PLS), penelitian ini mengolah data sekunder dari Survei Pendayagunaan Masjid dan Dakwah Ekonomi Islam (FoSSEI, 2020) yang mencakup 540 masjid di 25 provinsi. Hasil penelitian menunjukkan bahwa semakin tinggi pengetahuan takmir tentang kewajiban mengonsumsi makanan halal, maka semakin positif pula sikap mereka terhadap pentingnya makanan halal, yang menunjukkan bahwa pengetahuan memiliki pengaruh besar terhadap sikap. Namun demikian, pengetahuan hanya memberikan dampak kecil terhadap praktik nyata seperti keterlibatan dalam edukasi halal di masjid. Sementara itu, sikap takmir yang positif terhadap makanan halal ternyata tidak otomatis mendorong praktik yang sesuai. Hasil ini mengungkapkan bahwa pemahaman dan sikap yang baik belum cukup untuk mendorong tindakan tanpa dukungan sistem, regulasi, dan fasilitas lingkungan masjid itu sendiri.

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