PENGEMBANGAN PASAR DARI SISTEM PENJUALAN
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Abstract
In the context of increasingly complex global competition, strategies to develop markets are an important element for companies in expanding their reach, increasing competitiveness, and creating sustainable growth. This article discusses three main approaches in sales systems used to develop markets: (1) inbound sales distribution systems, (2) marketing network systems with other parties, and (3) combining other businesses in one industry. Through an analysis of concepts, benefits, challenges, and real case studies such as Havana Park, MS Glow, and GoTo Group, this article shows that each strategy has different benefits and risks. The results of the study show that there is no single approach that is superior; the combination of the three strategies can adaptively create an efficient, flexible, and relevant sales system in responding to the dynamics of the modern market. This study contributes to business decision makers in designing sales systems that can support long-term growth in the digital era.
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