OPTIMALISASI MEDIA SOSIAL HUMAS POLRESTABES PALEMBANGDALAM MENANGKAL PENYEBARAN INFORMASI HOAKS UNTUK MENINGKATKAN KEPERCAYAAN MASYARAKAT

Abstract

The spread of hoax information through social media poses a serious challenge for government institutions, including the Indonesian National Police. In this context, the Public Relations Division of Polrestabes Palembang holds a strategic role in managing public communication to counteract the flow of misinformation that can damage the institution’s image and reduce public trust. This study aims to analyze the strategies employed by the Public Relations Division of Polrestabes Palembang to optimize social media in combating the spread of hoaxes, as well as to evaluate its impact on increasing public trust.