ANALISIS PERBANDINGAN PERILAKU KONSUMSI BERDASARKAN SUMBER DANA MAHASISWA MENGGUNAKAN UJI ANOVA
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This study examines the differences in student consumption behavior based on their primary sources of funding: parental support, scholarships, and personal income. As technology and social environments evolve, student spending habits both online and offline become more dynamic and susceptible to various economic and behavioral influences. The research utilizes a quantitative approach with a parametric comparative method, employing a One Way ANOVA test to determine whether significant differences exist among the three groups. Data were collected through an online questionnaire distributed to 100 undergraduate students. The results show that students receiving funds from parents dominate the sample (78%), followed by those on scholarships (12%) and those with personal income (10%). All 21 consumption behavior items were valid, and the instrument showed high reliability with a Cronbach’s Alpha of 0.864. Normality and homogeneity tests confirmed the data met the assumptions for ANOVA analysis. However, the ANOVA results showed no significant differences in consumption behavior among the three groups. This indicates that student consumption patterns are relatively uniform, regardless of funding sources. The similarity may be driven more by social influence, urban lifestyle, and easy access to digital services than by financial background.
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