STRATEGI PERENCANAAN DAN PENGEMBANGAN BISNIS PADA PRODUK MAKANAN CIRENG NYOOOSS
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Abstract
This study aims to analyze the business planning and development strategies of the food product Cireng Nyoooss!, an innovative twist on traditional Indonesian snacks presented with a modern approach. The research employs a qualitative descriptive method through a case study of a micro-scale business unit. Data were collected through non-participatory observation, visual documentation, literature review, and comparative analysis of similar businesses. The analysis incorporates SWOT, Business Model Canvas, and strategic thematic analysis. The findings indicate that Cireng Nyoooss! Holds high business potential due to its product feasibility, strong differentiation, and appeal to the millennial market. Key development strategies include digital-based marketing, efficient home-scale production, and expansion plans through frozen product variants and regional partnerships. This study concludes that Cireng Nyoooss! Is a viable micro-enterprise based on local innovation, with market-oriented strategies and adaptability to youth consumer trends.
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