PENGARUH PERSEPSI HARGA, CUSTOMER EXPERIENCE DAN INOVASI PRODUK TERHADAP KEPUTUSAN PEMBELIAN (Studi pada Konsumen Produk Skincare Azarine di Jakarta Selatan)
Published 2025-08-27
Keywords
- Price Perception, Customer Experience and Product Innovation, Purchasing Decisions
How to Cite
Abstract
This study aims to determine Price Perception, Customer Experience and Product Innovation on Purchase Decisions in consumers of Azarine skincare products in South Jakarta. Types of quantitative research. Using non-probability sampling techniques. The population in this study is Azarine skincare users . The sample used by the study of 100 respondents, using the purposive sampling method and using the lemeshow formula. In this study, the data was analyzed with the SPSS program version 26 and Microsoft Excel 2021. The results of the study show that Price Perception has a significant effect on Purchase Decisions, Customer Experience has a significant effect on Purchase Decisions, and Product Innovation has a significant effect on Purchase Decisions.
References
- Aisyah, S. N., & Rosyidi, S. (2023). Pengaruh persepsi harga, customer review, customer rating dan promosi flash sale terhadap keputusan pembelian di shopee. 12(1), 48–60.Pengaruh persepsi harga, customer review, customer rating dan promosi flash sale ter. 12(1), 48–60.
- Aubrey Wijaya, William Vincent, & Mangihut Tampubolon. (2024). Pengaruh Customer Experience Terhadap Keputusan Pembelian Produk Karung Goni Dan Kotak. Journal of Trends Economics and Accounting Research, 4(3), 640–646.
- Cholis, N., Irawan, R., Maradat, S., Purbawati, D., & Listyorini, S. (2023). PENGARUH E-SERVICE QUALITY DAN CUSTOMER EXPERIENCE TERHADAP KEPUTUSAN PEMBELIAN ( PENGGUNA LAYANAN GOFOOD MAHASISWA FISIP UNIVERSITAS DIPONEGORO SEMARANG ) Pendahuluan. 12(1), 266–275.
- Cisas. (2022). Data Penjualan Skincare di Indonesia Tunjukkan Pelonjakan.
- Darmawan, A. T., & Setiawan, M. B. (2024). PENGARUH INFLUENCER MARKETING, ELECTRONIC WORD OF MOUTH DAN SOCIAL MEDIA MARKETING TERHADAP KEPUTUSAN PEMBELIAN (Studi Kasus Pada Pembelian Produk Erigo Di Kota Semarang). Jesya, 7(1), 778–789.
- Ghozali, I. (2021). APLIKASI ANALISIS MULTIVARIATE (Edisi 10). Badan Penerbit Universitas Diponegoro Semarang.
- Kurnia, K., Lestari Wuryanti, & Wiewik Indriani. (2024). Pengaruh E-Commerce, Word of Mouth, Product Inovation Dan Influencer Terhadap Keputusan Pembelian Marketplace Shoppe Pada Mahasiswa Program Studi Manajemen Fakultas Ekonomi Dan Manajemen Universitas Malahayati. Journal of Management and Innovation Entrepreneurship (JMIE), 1(3), 620–630.
- Martianto, I. A., Iriani, S. S., & Witjaksono, A. D. (2023). Faktor-Faktor Yang Mempengaruhi Keputusan Pembelian. Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA), 7(3), 1370–1385.
- Ningsih, K. S. W., & Sutedjo, B. (2024). engaruh Customer Value Dan Customer Experience Terhadap Purchase Intention Dan Terhadap Customer Satisfaction (Study Pada Pelanggan Produk Fashion Di E-Commerce Shopee). Pengaruh Customer Value Dan Customer Experience Terhadap Purchase Intention Dan Terhadap Customer Satisfaction (Study Pada Pelanggan Produk Fashion Di E-Commerce Shopee), 8(1), 339–352.
- Putra, I. G. W. S. C. (2021). Evaluasi Pengaruh Product Quality, Product Innovation Dan Marketing Promotion Terhadap Brand Image Ikea. Digismantech (Jurnal Program Studi Bisnis Digital), 1(1), 1–10.
- Sanana, A., W, M. E., & Istanti, E. (2021). Pengaruh Inovasi Produk , Promosi , Electronic Word of Mouth ( eWOM ), dan Citra Merek terhadap Minat Beli Produk Pucelle pada Masa Pandemi Covid-19 di Surabaya. 2, 11–24.
- Sugiyono. (2022). Metode Penelitian: Kuantitatif, Kualitatif, dan R&D (Edisi 2). Alfabeta.
- Susilawati, E., Prastiwi, E. H., & Kartika, Y. (2022). Pengaruh Persepsi Harga, Diskon, dan Customer Experience terhadap Loyalitas Pelanggan Produk Fashion Shopee. JAMIN : Jurnal Aplikasi Manajemen Dan Inovasi Bisnis, 5(1), 1.