TANTANGAN DAN PROSPEK STANDARISASI HALAL INDONESIA DI ERA GLOBALISASI

Abstract

Halal standardization is crucial to ensure the availability of reliable halal products, including raw materials, production processes, and distribution in accordance with Islamic law. The Indonesian government has strengthened regulations through the establishment of the Halal Product Guarantee Agency (BPJPH) to manage the Halal Product Guarantee (JPH) program.

Although the global market potential is huge and the halal industry plays an important role in the national economy, there are several challenges that need to be overcome. These challenges include a lack of public understanding of halal standardization, the complexity of the certification process, differences in global halal standards, challenges for MSMEs, and inadequate regulations.

The prospect of halal standardization in the era of globalization is very bright, supported by the potential of a large global market, an important role in the national economy, strengthening regulations and infrastructure, product innovation, and increasing awareness and education. The case studies of PT Indofood CBP Sukses Makmur Tbk and Wardah Cosmetics show that with the right strategies, such as obtaining comprehensive halal certification, implementing a Halal Assurance System (HAS), and innovating, local companies can successfully penetrate the global market and strengthen Indonesia's brand image. By overcoming the existing challenges, Indonesia has great potential to become a key player and trend-setter in the global halal industry.