PENGARUH PROMOSI ONLINE DAN WORD OF MOUTH TERHADAP MINAT SEWAWISMA AL MADINAH KOTA TASIKMALAYA
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Abstract
This study aims to examine the influence of Online Promotion and
Word of Mouth on rental interest at Wisma Al Madinah in
Tasikmalaya City. The research adopts a quantitative approach
using a survey method. The sampling technique applied is
purposive sampling, and the data analysis method used is multiple
linear regression.
The results of the study indicate that both Online Promotion and
Word of Mouth fall into the “good” classification. Simultaneously,
Online Promotion and Word of Mouth have a significant effect on
rental interest at Wisma Al Madinah Tasikmalaya City. However,
when examined partially, Online Promotion does not have a
significant effect on rental interest, while Word of Mouth has a
significant effect on rental interest at Wisma Al Madinah
Tasikmalaya City
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