ANALISIS SWOT PADA PT MURAMOTO ELEKTRONIKA INDONESIA DALAM RANGKA OPTIMALISASI KINERJA PERUSAHAAN
Published 2025-07-09
Keywords
- SWOT,
- strategi agresif,
- aggressive strategy,
- PT. Muramoto Elektronika Indonesia (MEI),
- manajemen strategis
- strategic management ...More
How to Cite
Abstract
ABSTRACT
This paper aims to analyze the business strategy of PT. Muramoto Elektronika Indonesia (MEI) through the SWOT (Strengths, Weaknesses, Opportunities, Threats) approach. PT. MEI is an electronic component manufacturing company that has a strong partnership with a Japanese company and operates in Indonesia. By identifying strengths such as good reputation, modern technology, and skilled workforce, and weaknesses such as market dependence and high operating costs, the company can understand its internal position. On the external side, opportunities such as the growth of the electronics industry and global market expansion are faced with threats in the form of technological change and tight competition. Based on the results of the evaluation of internal and external factors, PT. MEI is in quadrant I, which indicates that the company is worthy of implementing an aggressive strategy (growth strategy). Recommended strategies include new product development, increasing export capacity, production efficiency, and market diversification. This analysis is expected to be a reference in making strategic decisions for the company in the future.
Keywords: SWOT, aggressive strategy, PT. Muramoto Elektronika Indonesia (MEI), strategic management.
ABSTRAK
Penelitian ini bertujuan untuk menganalisis strategi bisnis PT. Muramoto Elektronika Indonesia (MEI) melalui pendekatan SWOT (Strengths, Weaknesses, Opportunities, Threats). PT. MEI merupakan perusahaan manufaktur komponen elektronik yang memiliki kemitraan kuat dengan perusahaan asal Jepang dan beroperasi di Indonesia. Dengan mengidentifikasi kekuatan seperti reputasi yang baik, teknologi modern, dan tenaga kerja terampil, serta kelemahan seperti ketergantungan pasar dan biaya operasional yang tinggi, perusahaan dapat memahami posisi internalnya. Dari sisi eksternal, peluang seperti pertumbuhan industri elektronik dan ekspansi pasar global dihadapkan pada ancaman berupa perubahan teknologi dan persaingan yang ketat. Berdasarkan hasil evaluasi faktor internal dan eksternal, PT. MEI berada pada kuadran I yang menunjukkan bahwa perusahaan layak menerapkan strategi agresif (strategi pertumbuhan). Strategi yang direkomendasikan meliputi pengembangan produk baru, peningkatan kapasitas ekspor, efisiensi produksi, dan diversifikasi pasar. Analisis ini diharapkan dapat menjadi acuan dalam pengambilan keputusan strategis perusahaan di masa mendatang.
Kata Kunci: SWOT, strategi agresif, PT. Muramoto Elektronika Indonesia (MEI), manajemen strategis.
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