PENGARUH BRAND IMAGE, PERSEPSI HARGA, DAN CUSTOMER REVIEW TERHADAP KEPUTUSAN PEMBELIAN PRODUK SKINCARE SOMETHINC (Studi Pada Generasi Z Di Kota Tangerang Selatan)
Published 2025-08-26
Keywords
- Brand Image, Price Perception, Customer Reviews, Purchase Decisions
How to Cite
Abstract
This study aims to determine the Influence of Brand Image, Price Perception, and Customer Review on Purchase Decisions of Somethinc Skincare products among Generation Z in South Tangerang. Types of quantitative research. Using the purposive sampling technique. The population in this study is unknown. The sample used by the study of 100 respondents, using the non-probability sampling method and using the lemeshow formula. In this study, the data was analyzed with the SPSS version 25 program and Microsoft Excel 2021. The results of the study show that Partially Brand Image has a significant effect on Purchase Decisions, Partially Price Perception has a significant effect on Purchase Decisions, and Partial Customer Reviews have a significant effect on Purchase Decisions.
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