MENINGKATKAN PENJUALAN PRODUK UMKM MELALUI STRATEGI PEMASARAN DIGITAL DAN SOSIAL MEDIA PADA ORKI TANGERANG SELATAN

Abstract

This community service aims to increase the sales of products from Micro, Small, and Medium Enterprises (UMKM) through the application of digital marketing and social media strategies under the auspices of the Indonesian Fitness Sports Organization (ORKI) in South Tangerang. UMKM in the fitness sector, such as those selling sports equipment, fitness apparel, and health supplements, face challenges in increasing their sales, primarily due to limited understanding of effective digital marketing. The method used in this activity includes training and workshops on digital marketing strategies, as well as intensive mentoring for applying social media in product marketing. This process involves data collection through surveys and interviews with UMKM participants to analyze their needs for digital marketing. The training focuses on utilizing social media platforms such as Instagram, Facebook, and TikTok, and creating engaging content to enhance interaction with consumers. The results of this activity show a significant improvement in the digital marketing skills of ORKI members, with broader market opportunities and increased product sales, measurable through sales data analysis and social media account visits. The use of social media and digital marketing has proven to be an effective solution in overcoming the challenges of traditional marketing while also improving the competitiveness of UMKM in a broader market. This activity is expected to continue supporting the development of UMKM in the digital era.