THE INFLUENCE OF VISUAL GRAPHIC DESIGN AND PROMOTIONAL MEDIA ON CONSUMER BUYING INTEREST IN JANJI JIWA COFFEE PRODUCTS
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Along with the development of the era and technology, graphic design is now not only an ordinary digital art tool, but can also be a tool to create a promotion for a company's products, this is proven by the many companies that pay or recruit a designer to work as a maker of advertising materials for the company's products and help companies to make it easier to market their products, namely by designing their products to be more attractive, and also designing their social media to be attractive to consumers and to arouse consumer interest in buying, as well as being a means for companies to promote, communicate, and inform their products, in this study the author uses a descriptive correlational quantitative method with a data collection method through observation either directly by buying the product, or interviews using questionnaires, and conducting validity tests on the product by distributing questionnaires, which are expected to have significant results in influencing consumer interest in buying Janji Jiwa products, which is due to the availability of information about Janji Jiwa products, after conducting research, it can be concluded that the visual graphic design variable has a significant effect on promotional media, and advertising graphic design has a significant effect on influencing consumer interest in buying Janji Jiwa coffee products, due to information from Janji Jiwa coffee products.
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