ANALISIS KEMUDAHAN APLIKASI SHOPEE TERHADAP KEPERCAYAAN GENERASI Z

Abstract

This analysis is designed to learn how the app's youth affects the shopee 
user's beliefs, technology development has altered consumer behavior 
patterns, especially among z generations that are highly adaptive to 
digital innovation. Shopee becomes the biggest e-commerce platform in 
Indonesia. They also become the z generation's number one pick for 
online shopping because of easy access, rapid transactions, and a variety 
of attractive features and promo. Shopee apps, such as simple payment 
processes, and responsive services, significantly affect user experience. 
This positive experience then built user trust in the platform. 
Data collection methods through the distribution of questionnaires on a 
scale of statements 1 (one) to 5 (five), assuming that rate 1 (one) is 
highly opposed and rate 5 (five) strongly agree, data obtained in 
Numbers that will be treated using SPSS applications and excel used in 
analysis. Data processing processes in the distribution of angkets 
(questionnaires) generally involve some of the critical stages of data 
collection, data editing and data input. The study used three analyses 
of which the validity test to see how valid the data we were testing, the 
reability to see how consistent the data we were testing and testing 
simple line-based to see how affected the application's accessibility to 
the shopee user's beliefs was. 
Based on data analysis on both applications that are SPSS and excel. It 
can be seen in all that any item of question in the questionnaire for both 
existing variables: favor and trust has a full value > 0.1966 (r table) and 
valid or other words can be accurate. Variable accessibility and trust has 
> 1.98238 (t table) the same result is religious or so might be deduced 
that the data we receive is consistent. Contributions made from the ease 
of the application are approximately 66.3%. This suggests the ease of 
the shopee application is one of the key factors in building and 
strengthening user trust. But the results of the normal colmogorov
smirnov test indicate that the value of asymp. Sig (2-tailed) 0.005. The 
value is smaller than 0.05 and shows that the data on the model is not 
normal.