ANTASEDEN NIAT BELI ULANG MIE GACOAN YANG DIMEDIASI OLEH KEPUASAN PELANGGAN DI DAERAH KHUSUS IBUKOTA JAKARTA
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Abstract
This research aims to analyze the factors that influence the repurchase intention of Mie Gacoan in DKI Jakarta with customer satisfaction as a mediating variable. This study involved 200 respondents who have domiciled in the Special Capital Region of Jakarta who have purchased Mie Gacoan products at least 2 times. The data collection technique used in this study was a closed questionnaire with a Likert scale. This research method uses Structural Equation Modeling (SEM) analysis using Partial Least Square (PLS). The results showed that food quality and service quality had a positive and significant effect on repurchase intentions, while price had no significant effect. However, food quality, service quality, and price are proven to have a positive and significant effect on customer satisfaction. In addition, customer satisfaction positively and significantly mediates the relationship between food quality, service quality, and price on the repurchase intention of Mie Gacoan.
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