Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi

Vol. 24 No. 9 (2025): Musytari: Neraca Manajemen, Akuntasi, dan Ekonomi
Articles

PENGARUH EXPERIENTIAL MARKETING DAN CUSTOMER SATISFACTIONTERHADAP REPURCHASE INTENTION KOPI SILOKA INDIHIANG KOTA TASIKMALAYA

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  • Nisa Atiyah Ulfah,
  • Suci Putri Lestari, M.M.,
  • Gian Riksa Wibawa, M.M
Nisa Atiyah Ulfah
Universitas Perjuangan Tasikmalaya

Published 2025-08-25

Keywords

  • Experiential Marketing, Customer Satisfaction, Repurchase Intention
Copyright Notice

How to Cite

PENGARUH EXPERIENTIAL MARKETING DAN CUSTOMER SATISFACTIONTERHADAP REPURCHASE INTENTION KOPI SILOKA INDIHIANG KOTA TASIKMALAYA. (2025). Musytari : Jurnal Manajemen, Akuntansi, Dan Ekonomi, 24(9), 271-280. https://doi.org/10.2324/n7nh2g81

Abstract

This research aims to determine the influence of experiential marketing and customer satisfaction on repurchase intention in Siloka Indihiang Coffee, Tasikmalaya City. The method used in this research is quantitative, using the causality method with a survey approach. The sampling technique uses a non-probability sampling technique using the Incidental Sampling method with a sample size of 100 people. The data used is primary data obtained through questionnaires and secondary data obtained from bibliography and relevant sources. The analytical tool used in this research is multiple linear regression using SPSS 26. The research results show that the Experiential Marketing obtained from Siloka Indihiang Coffee Consumers in Tasikmalaya City has very good criteria. Customer Satisfaction among Siloka Indihiang Coffee Consumers in Tasikmalaya City has very good assessment criteria, Repurchase Intention among Siloka Indihiang Coffee Consumers in Tasikmalaya City has very good criteria. Together, Experiential Marketing and Customer Satisfaction have a significant influence on Repurchase Intention. Partially, Experiential Marketing has a significant influence on Repurchase Intention. Partially, Customer Satisfaction has a positive and significant effect on Repurchase Intention

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