PENGARUH SUPPLY CHAIN MANAGEMENT TERHADAP KINERJA OPERASIONAL UMKM PEDAGANG PANTAI DI JIMBARAN

Abstract

Penelitian ini menganalisis pengaruh Supply Chain Management (SCM) terhadap kinerja operasional UMKM pedagang pantai di Jimbaran, Bali. Menggunakan pendekatan kuantitatif dengan sampel 60 responden, penelitian ini mengukur empat dimensi SCM: information sharing, long-term relationship, cooperation, dan process integration terhadap kinerja operasional. Metode purposive sampling dan analisis regresi linier digunakan untuk menguji hipotesis penelitian. Hasil menunjukkan bahwa secara parsial, hanya information sharing yang berpengaruh signifikan terhadap kinerja operasional (p=0,003), sementara long-term relationship (p=0,106), cooperation (p=0,759), dan process integration (p=0,058) tidak signifikan. Namun, secara simultan keempat dimensi SCM berpengaruh signifikan terhadap kinerja operasional (p=0,027) dengan kontribusi 11,8%. Temuan mengindikasikan bahwa implementasi SCM holistik diperlukan untuk optimalisasi kinerja operasional UMKM. Penelitian merekomendasikan prioritas pada sistem berbagi informasi sambil mengembangkan aspek lainnya secara terintegrasi untuk meningkatkan daya saing UMKM di sektor pariwisata.

This study analyzes the influence of Supply Chain Management (SCM) on operational performance of beach traders' MSMEs in Jimbaran, Bali. Using quantitative approach with 60 respondents, this research measures four SCM dimensions: information sharing, long-term relationship, cooperation, and process integration toward operational performance. Purposive sampling method and linear regression analysis were employed to test research hypotheses. Results show that partially, only information sharing significantly influences operational performance (p=0.003), while long-term relationship (p=0.106), cooperation (p=0.759), and process integration (p=0.058) are not significant. However, simultaneously all four SCM dimensions significantly affect operational performance (p=0.027) with 11.8% contribution. Findings indicate that holistic SCM implementation is required for MSMEs operational performance optimization. The study recommends prioritizing information sharing systems while developing other aspects integrally to enhance MSMEs competitiveness in tourism sector.