CITIES (Citrus Therapy Diabetes) Cookies: Innovation in Controlling Diabetes Potential for Adolescents with High Economic Value
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Abstract
Diabetes mellitus shows a new phenomenon, namely high prevalence growth. High prevalence is due to the contribution of sufferers from adolescents. The main cause is the habit of consuming high-calorie snacks with excessive sweeteners. This study presents healthy snacks that can help adolescents control their potential for diabetes. The second objective is to design a business strategy for the production and marketing of Cities Cookies snacks. The study succeeded in producing Cities Cookies with the novelty of using naringenin (NAR). The effectiveness of cookies is two to three grains for 24-hour control. Business modeling is based on three aspects, namely product, capacity and operations. The advantages of the product, apart from the name, also include the content of ingredients that are useful as a controller of potential diabetes. Production capacity can be supported by the active involvement of adolescents. Business operations should pay attention to packaging design, cost of goods sold, marketing strategies and exploration of innovation.
Keywords: Cities Cookies, diabetes, business modeling
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