Published 2025-08-30
Keywords
- Desain,
- Hotel,
- Kampanye,
- Kolaborasi,
- Merek
- Branding,
- Campaign,
- Collaboration,
- Design ...More
How to Cite
Abstract
Di industri perhotelan yang semakin kompetitif, branding menjadi peran penting untuk menarik perhatian calon pelanggan. Kampanye "All You Knead is Comfort", yang berkolaborasi dengan finalis MasterChef Australia 2019, merupakan kesempatan unik untuk menggabungkan keahlian kuliner mewah dengan branding hotel, sehingga menciptakan pengalaman promosi yang eksklusif. Kampanye ini bertujuan untuk mempromosikan brand hotel melalui kuliner, menggabungkan suasana kemewahan dan kenyamanan, dengan target sasaran tamu hotel serta calon pelanggan. Tujuan dari perancangan ini adalah menciptakan identitas visual yang sesuai dengan brand hotel, juga menampilkan kemitraan kuliner yang unik. Proses kreatif mencakup brainstorming dan pengembangan konsep untuk mendesain logo, banner, backdrop, flyer promosi, dan konten video. Kampanye ini berhasil menghasilkan engagement di media sosial dan feedback positif dari para tamu. Desain identitas visual yang dirancang memainkan peran penting dalam keberhasilan kampanye, dengan meningkatkan pengenalan brand dan interaksi tamu
In the competitive hospitality industry, branding is key to attracting customers. The "All You Knead is Comfort" campaign, in collaboration with the Australian MasterChef 2019 finalist, provided a unique opportunity to combine high-end culinary expertise with the hotel’s brand identity, creating an exclusive promotional experience. The campaign aimed to promote the hotel’s brand through a culinary experience that blends luxury and comfort, targeting both guests and potential customers. The visual design objective was to create an identity that aligns with the hotel's image while showcasing the unique culinary partnership. The creative process involved brainstorming and developing concepts for logo, banners, backdrops, flyers, and video content. The campaign led to increased digital engagement and positive guest feedback. The visual identity design played a crucial role in the campaign’s success, boosting brand recognition and guest interaction
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