PENGARUH KUALITAS PELAYANAN DAN PERSEPSI HARGA TERADAP KEPUTUSAN PEMBELIAN KONSUMEN RUMAH MAKAN SAMBEL HEJO AL-AMIN
Article Sidebar
Main Article Content
Abstract
This research is mean to find out the influence of Influencer Marketing This study aims to analyze the influence of service quality and price perception on consumer purchasing decisions at Sambel Hejo Al-Amin Restaurant. The method used in this study is a quantitative approach with multiple linear regression analysis techniques. Data were obtained through distributing questionnaires to 100 respondents who were consumers of Sambel Hejo Al-Amin Restaurant. The results of this study indicate that simultaneously service quality and price perception have a significant effect on purchasing decisions. Partially, both independent variables also have a positive and significant effect. This finding confirms that consumer perceptions of service quality and prices sold at Sambel Hejo Al-Amin Restaurant. Play an important role in the purchasing decision- making process at Sambel Hejo Al-Amin Restaurant. This study is expected to be a consideration for Restaurants in formulating more effective marketing strategies for consumer needs
Downloads
Article Details
Section
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
How to Cite
References
1. Aditya, I. G. G., & Yasa, N. N. K. (2024). NIAT BELI ULANG : PERSEPSI HARGA, BRAND IMAGE, DAN KUALITAS PRODUK. Media Pustaka Indo.
2. Dahlan. (2023). Kualitas Pelayanan Manajemen SDM dan Budaya Organisasi.
Penerbit NEM.
3. Dinata, M. S., & Khasanah, I. (2022). Pengaruh Persepsi Harga, Persepsi Kualitas Produk dan Kualitas Layanan Terhadap Keputusan Pembelian Konsumen Eden International Daily Food, Semarang. Diponegoro Journal Of Management , 11(2), 1–9. https://ejournal3.undip.ac.id/index.php/djom/index
4. Dwi, L., & Soebiantoro, U. (2022). Pengaruh Cita Rasa dan Persepsi Harga Terhadap Keputusan Pembelian Mie Ayam Yamin Gubeng Kertajaya Surabaya.Jurnal Manajemen, 12(1), 1–10. https://doi.org/10.30656/jm.v12i1.4428
5. Fuadi, S., Wijayanti, E., & Suyadi. (2022). Pengearuh Kualitas Produk, Kualitas Pelayanan, Persepsi Harga Dan Promosi Terhadap Keputusan Pembelian Indihome Pada Pt.Telkom Metro. Kalianda Halok Gagas, 4(2), 144–157. https://doi.org/10.52655/khg.v4i2.30
6. Ghozali, I. (2021). Aplikasi Analisis Multivariate dengan Program IBM SPSS 25
(ke-9). Universitas Diponegoro.
7. Griffin, R. w. (2021). Management. Cengage Learning.
8. Hastoko, Y. P., & Stevany, S. (2022). Pengaruh kualitas pelayanan, persepsi harga, dan lokasi terhadap keputusan menginap di hotel POP Kelapa Gading. Fair Value: Jurnal Ilmiah Akuntansi Dan Keuangan, 4(9), 4106–4115. https://doi.org/10.32670/fairvalue.v4i9.1613
9. Indrasari, D. M. (2020). PEMASARAN DAN KEPUASAN PELANGGAN.
Unitomo Press.
10. Kotler, P., & Armstrong, G. (2018). Principles of Marketing (17th edition).
Pearson.
11. Kotler, P., Kartajaya, H., & Setiawan, I. (2021). Marketing 4.0: Bergerak dari Tradisional ke Digital. Gramedia Pustaka Utama.
12. Kotler, P., & Keller, K. (2020). Marketing Management, (15th ed.). Pearson
13. Kotler, P., Keller, K. L., & Chernev, A. (2022). Marketing Management. Harlow : Pearson Education, 2022.
14. Laela, E. (2021). Kualitas Makanan, Kualitas Pelayanan Dan Persepsi Harga Terhadap Minat Pembelian Ulang Padarumah Makan Ciganea Purwakarta. Jurnal Ekonomi Dan Bisnis, 8(1), 180–186.
15. Maharani, S. (2020). Pengaruh Kualitas Produk, Kualitas Pelayanan, Persepsi Harga Terhadap Keputusan Pembelian Pizza Hut. IQTISHADequity Jurnal MANAJEMEN, 2(1), 10–22. https://doi.org/10.51804/iej.v2i1.548
16. Novitasari, E. (2020). Dasar-Dasar Ilmu Manajemen: Pengantar Menguasai Ilmu Manajemen. Unicorn Publishing.
17. Nurliyanti, N., Anestesia Arnis Susanti, & Baruna Hadibrata. (2022). Pengaruh Harga, Promosi Dan Brand Image Terhadap Keputusan Pembelian (Literature Review Strategi Marketing Manajement). Jurnal Ilmu Hukum, Humaniora Dan Politik, 2(2), 224–232. https://doi.org/10.38035/jihhp.v2i2.982
18. Pratama, rheza. (2020). pengantar manajemen. Deepublish.
19. Salsabila, A., & Maskur, A. (2022). Pengaruh Kualitas Produk, Citra Merek, Persepsi Harga dan Kualitas Layanan Terhadap Keputusan Pembelian Mie Gacoan (Studi Pada Pelanggan Mie Gacoan di Kota Semarang). SEIKO : Journal of Management & Business, 5(1), 156–167. https://www.journal.stieamkop.ac.id/index.php/seiko/article/view/1902
20. Sirtis, A. M., & Tuti, M. (2023). Pengaruh Kualitas Pelayanan, Keragaman Produk, Persepsi Harga Dan Promosi Terhadap Keputusan Pembelian Pada Toko Online Azzam Frozen Food Di Pondok Ranggon. Marketgram Journal, 1(2), 156–172.
21. Sopiyan, P. (2022). Pengaruh Digital Marketing dan Kualitas Pelayanan Terhadap Keputusan Pembelian. Coopetition : Jurnal Ilmiah Manajemen, 13(2), 249–
258. https://doi.org/10.32670/coopetition.v13i2.1057
22. Sugiyono. (2020). Metodologi Penelitian Kuantitatif, Kualitatif dan R & D.
23. Sugiyono. (2021). Metode penelitian kuantitatif, kualitatif dan Rdan D / Sugiyono
Sutopo (ed.)). Bandung : Alfabeta, 2021.
24. Sunaryono, S., Sukmawati, T., & Trisnawati, E. (2024). Buku Ajar Metodologi Penelitian 1. PT. Sonpedia Publishing Indonesia.
25. Tenima, Y., Moniharapon, S., & Lintong, D. (2023). Pengaruh Persepsi Harga, Social Media Advertising Dan Word of Mouth Terhadap Keputusan Pembelian Pada Rumah Makan Bakso Surabaya Di Bahu the Influence of Price Perceptions, Social Media Advertising and Word of Mouth on Purchasing Decisions At Surabaya Mea. Jurnal EMBA, 11(3), 1367–1378.