STRATEGI PEMASARAN DIGITAL BHV CREATIVE MELALUI INSTAGRAM UNTUK MENINGKATKAN KEPERCAYAAN KONSUMEN
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Penelitian ini menganalisis pengaruh pengelolaan konten visual di Instagram terhadap kepercayaan konsumen pada merek UMKM, dengan menggunakan BHV Creative sebagai objek studi. Menggunakan metode kualitatif dengan desain studi kasus, data dikumpulkan melalui wawancara mendalam dan observasi konten Instagram. Hasil menunjukkan bahwa kualitas konten visual berpengaruh signifikan terhadap tingkat kepercayaan konsumen, meningkatkan kredibilitas merek dan memperkuat hubungan dengan audiens. Sebaliknya, pengelolaan yang tidak optimal dapat menghambat hubungan merek-konsumen. Penelitian merekomendasikan UMKM untuk memperhatikan kualitas dan konsistensi konten visual guna membangun hubungan interaktif dan terpercaya dengan konsumen.
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